There’s not much more we can say about Huntsville’s next generation of musicians that we haven’t already said other than their debut project is a compilation of raw, youthful space soul from a growing collective of artists making music that really doesn’t sound like anything anyone else is doing. What we will stress though is that we highly recommend experiencing this gorilla-in-trunk as computer speakers just don’t do it justice.

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This is the sound of the running theme of sincerity over swagger that has come to characterise the best of hip-hop from Huntsville and Alabama. It’s the sound of the W2 boy spirit as produced by Slow Motion Soundz intern cum composer R.Dot and Tennessee’s Sizahanz. It’s also just a great example of DB49 member Kristmas and O’Third Ent’s Cunta going so hard in the booth you know they popped a few dozen capillaries. Put simply, Bama keeps creating it. And we stay in absolute awe.

Via the first port of call for everything Huntsvillian – Mr Codie G.

Cunta & Kristmas – ‘Somebody’ (Prod. By R.Dot & Sizahanz)

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It’s been 11 months since Huntsville’s O’Third Ent hit us with their critically acclaimed Bandz, featuring G-Side and featured on the Huntsville International project. It’s been around 10 months since we interviewed them. And it’s been approximately 48 hours since Bossman’s last banger. Needless to say, you can’t outwork em.

The new anthem ‘Every Night’ is taken from O’Third Ent’s upcoming project ‘In The Box’, which will feature music from core O’Third members DJ Cunta, Monster, Bossman and S.N.Y.P.A. as well as new recruits Swagzilla (Wut2dayiz, I Need More), Mitch and Hollywood, their first female artist.

DJ Cunta & Monster – ‘Every Night’ (Prod. By Bossman & O’Third Engineers)

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We’ve got more music from ‘In The Box’ coming soon, but in the meantime meet Swagzilla and Mitch, O’Third’s newest members:

As soon as those inverted chimes resonate gently through what feels like a summer’s evening breeze in Huntsville – the location for G-Side’s new video – you’re overwhelmed with emotion. It’s the same feeling you got when those epic Mongolian panpipes came in on Clova’s Rising Sun verse and the heartfelt cries perforating the pores of sound on Impossible made things seem anything but. So we now know Bossman, who produced this track – which is only a taste of what’s to come on G-Side’s upcoming album and won’t appear on it – is the real deal (as if it wasn’t obvious from his work on Can’t Outwork Me).

What stays with you though, after watching ST and Clova ride around their city, past the space station, space rocket and through the open road, top down, is the feeling that you’ve visited Huntsville. Let’s hope we get more views like this of the city the New York Times claimed owned hip-hop last year.

And let’s hope the road to G-Side’s album ‘The One…Cohesive’ isn’t too long.

This just made our week. From the mesmerically buoyant old school UGK bounce and warm, infectious vibe courtesy of Rich Green and the Block Beattaz, to the simplistic but effective video treatment, this is exactly what we’d been hoping for, and precisely what we want more of from one of the best cities doing it. Just our favourite rappers rapping on camera live from Huntsvegas. And it’s a simple as that.

Update:

Free Swagzilla. And, please, do yourself a favour and listen to this again. You’re welcome in advance.

This just made our week. From the mesmerically buoyant old school UGK bounce and warm, infectious vibe courtesy of Rich Green and the Block Beattaz, to the simplistic but effective video treatment, this is exactly what we’d been hoping for, and precisely what we want more of from one of the best cities doing it. Just our favourite rappers rapping on camera live from Huntsvegas. And it’s a simple as that.

Come home soon Swagzilla.

O’Third Ent has been behind some of the best music to come out of Alabama in the past year in one way or another. Whether through young firestarter Monster’s savage approach to music, Bossman’s immense skills on the buttons (especially when combined with that Block Beattaz magic dust, which we believe they took from space debris off the rocket in their back yard. Seriously, how else do you explain music as intensely great as the tracks on Rob’s now classic Huntsville Alabama Mixed Volumes One and Two?), or DJ Cunta‘s ability to flip from full-time grinder to mellowed out pussy hunter, as on this dope new track from the team. Like we were told by Codie G before they surfaced: look out for O’Third.

DJ Cunta – ‘Eye Contact’ (Prod. By Bossman)

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