Southern Hospitality joined creative forces with one of the Bay Area’s most respected multimedia brands Movements In Media to present the video for ‘Sugar Coated & Watered Down’, which has been blasted on airwaves from the UK and US all the way to Norway – major props to the good people at Spine Magazine and the National Rap Show as well as countless DJs and blogs for the support.

Featuring the immense talents of Young Gully, Roach Gigz and Stik Gilatine, and produced by our very own DJ Superix, ‘Sugar Coated & Watered Down’ brought together the artists that Southern Hospitality considers to be three of the west coast’s most passionate and talented rappers in front of two of the best respected videographers in the business, director Chris Morocco and producer Julie Jones.

Oakland’s Young Gully is renowned for being one of the rawest young rappers in the Bay. Protégé of Nas and Common’s former tour DJ, The Whole Shabang boss DJ Fresh, Gully is set for big things in 2010 following his Definition Of Gas mixtape and essential album ‘The Tonite Show With Young Gully’.

San Francisco’s Roach Gigz is one of the Bay’s most exciting and charismatic characters whose elastic vocals and bottomless gas tank have a major buzz up and down the west coast right now with his ‘Roachy Balboa’ mixtape, hosted by DJ Racks.

Stik Gilatine is the undisputed prince of the San Jose underground. One of the brightest stars from Playa Rae’s Monstaville camp, Stik is a prolific night-time writer, exceptional lyricist and a genuinely nice guy. Make sure you cop his free album ‘The Fly Guy’, which we’ve had on repeat all year, right here.

Check the official photo shoot for the project right here. And massive thanks to everyone involved. Here’s the audio:

Young Gully, Roach Gigz & Stik Gilatine – ‘Sugar Coated & Watered Down’ (Produced By Superix)
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