Southern Hospitality sat down with one of our favourite clothing brands – Opening Ceremony – to talk about our history, parties and music in general.

Interview by Grace Wang.

Unlike New York, where hip-hop and R&B can be heard from Manhattan clubs to Bushwick bars, you rarely see these kind of events listed on Resident Advisor, the go-to gig guide for local London music kids. Luckily, a string of parties called “Player’s Ball” have managed to pack out clubs with lines down the block each month.

These parties, along with “Hip Hop Karaoke,” are hosted by Southern Hospitality—a label, blog, and party thrower that’s focused on Southern rap, hip-hop, and R&B. Now in its third year running, DJ and promoter Rob Pursey, David Sadeghi (aka Davey Boy Smith), and DJ Superix have carved out a niche in dance-music-saturated London, exposing and connecting locals with music from Atlanta, South Carolina, the West Coast, and more.

We find out their story below and chat about Makonnen, the “luxurious bass” of R&B, and the crossover between grime music and Young Jeezy.

Read full interview here

Players Ball is this Friday, November 21st at Birthdays in London.
Southern Hospitality is next Friday, November 28th at The Lash, Los Angeles.