Over the past year you couldn't check your phone, tablet or desktop more than once an hour without seeing a brand new video from the most prolific musician since Brandon McCartney. SODMG signee Riff Raff works so hard it's sickening. He's also, crucially, an amazing rapper who can drop some of the best lines of the year and at the same time adopt a 'fuck a lyric' position.
'Rice Out', not to be confused with previous rice-based anthem 'I Shoulda Brought The Rice Out', is without question his biggest moment since the Sinden-produced, Kid Sister-featuring Hide N Seek. Diplo and Derek Allen's production unsurprisingly magnifies Riff's pop sensibilities and brings out the best in his vocals. Brilliant brilliant stuff.