When NYC radio show host Kat Daddy Slim of Ballers Eve on EVR described G-Side as “Outkast on steroids”, it would have crystallised in people’s minds the sense that the Huntsville, Alabama duo’s potent and unconventional music was destined to reach heights that would have been unimaginable only a year or so ago.
But imagining such distant realities, above and beyond the local or national, is what has always separated label Slow Motion Soundz from the pack. It’s what gave birth to the Huntsville International state of mind and critically acclaimed project. And it’s presumably what helped lead the New York Times to herald the city they call Huntsvegas as the one place that owned hip-hop in 2009.
In 2010, however, the stakes have been raised further still.
At this year’s SXSW music conference and festival, G-Side took the stage on the National Public Radio showcase as the only hip-hop act on the programme. Millions of listeners heard them perform live, while dozens of industry reps, journalists and music fans watched as ST 2 Lettaz and Yung Clova warmed an unfamiliar, largely non-hip-hop crowd into cheering supporters. Read the Pitchfork live review right HERE and enjoy the full audio HERE.
Some people didn’t need convincing though.
Legendary, independent UK label Warp Records, home to Aphex Twin, Flying Lotus and a genre-defying young Scot they call Hudson Mohawke, proved that the right people are listening and watching by reaching out to Slow Motion Soundz to remake ‘Fuse’, one of Hud Mo’s most recognisable tracks. Nicole J King was asked to bless the track like only the daughter of a pastor could. The Block Beattaz worked their magic on the boards. And G-Side knocked it out the park.
‘Get It’ is the first official release on SMS UK. For more info contact email@example.com.
G-Side ft. Nicole J King – ‘Get It’ (Prod. By Hudson Mohawke)
[audio:G-Side ft. Nicole J King – Get It_Prod. By Hudson Mohawke.mp3|titles=Get It|artists=G-Side ft. Nicole J King]
Photo credit: Patrick ’30 Pack’ Buckley