Southern Hospitality is proud to premiere the official video for J. Stalin’s new single ‘Stay Strapped’.

As anyone who has frequented these pages since the heady, digitally adolescent days of 2009 will know, Southern Hospitality have been zealots for J. Stalin and his Livewire camp’s raw but fantastically melodic brand of Oakland mob music for many years. And even in 2014, there’s just nothing quite like the feeling you get when Stalin emotes on record.

Taken from his new album ‘S.I.D. (Shining In Darkness)’, which is dropping April 22nd, ‘Stay Strapped’ is produced by Aka Frank and the video comes courtesy of none other than long-time Livewire affiliated director Damon Jamal.

We truly hope you enjoy.

And if you’re in Austin, TX this week for the SXSW Music Festival make sure you come through our official showcase, where Stalin and many more #RAPGODS will be performing. More info here.